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Startup Business Essentials: An Introduction to Leading Healthy Sales

04/28/2026 08:30 AM - 10:00 AM PT

Description

 

 

Sales doesn’t have to feel pushy, uncomfortable, or out of alignment with your values.

Invaluable People is partnering with Oregon Entrepreneurs Network for an introduction of it's Leading Healthy Sales approach: an authentic, relationship-driven mindset that helps entrepreneurs and teams grow by shifting from persuasion to contribution, pitching to listening, and “closing” to creating healthy matches on Tuesday, April 28th at 8:30 am on Zoom.


You’ll be guided through key concepts and tools from the full Leading Healthy Sales workshop, designed to help you initiate and sustain high-value conversations, ask better questions, listen for underlying needs, and follow up in ways that build trust and momentum. The goal is practical and repeatable: strengthen client relationships, reinforce brand reputation, and build a healthier sales culture; without compromising your culture or integrity.

As a bonus topic, we’ll also explore how these same authentic sales concepts can support investor and funding conversations, helping founders communicate value clearly and confidently with potential funders and strategic partners.

What You’ll Learn / Key Takeaways
Participants will leave with practical insights to help them:
• Reframe sales as relationship-building and value creation
• Ask better questions and listen for real needs and fit
• Improve follow-up habits that build momentum and trust
• Apply authentic sales principles to strategic partner and investor conversations

Outcomes
Participants commonly report:
• Increased confidence in initiating sales conversations
• Stronger connection and trust with prospects and partners
• Clearer, more values-aligned messaging
• A healthier, more sustainable approach to growth

Who Should Attend
• Entrepreneurs, founders, small business owners, and client-facing teams
• Anyone who wants a values-aligned approach to sales and growth

Featuring

 


Dr. Don Jones
Founding Consultant
Invaluable People
 
Dr. Jones is the founder of Invaluable People, LLC, a consulting firm that helps organizations build healthy workplaces and learning-driven cultures that sustain stronger results. His work focuses on practical, people-first capacity building; strengthening learning, leadership, culture, and the everyday systems that help teams learn, adapt, and follow through. Don brings decades of experience across banking, operations, sales leadership, and company ownership, including serving as SVP and Regional Manager for a Northwest bank, supported by graduate study (MBA) and doctoral research.
 
He has held leadership roles with more than 20 nonprofit and civic organizations and received a Governor’s Award for expanding access to competitive sports for disadvantaged children. Don earned his Doctor of Business Administration (DBA) in 2025, researching an accessible model for becoming a learning organization. He is currently completing a book on the value and potential of people at work; and their vital impact on success.
 

Details

Location: Zoom

Date: Tuesday, April 28th

Time: 8:30 am – 10:00 am

Cost: OEN Members: Free, Non-Members: $5

Not yet an OEN member? Join today, and you can get to join in on future Startup Business Essentials programs and other OEN events.
 

Thank You
 

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